Moments of Consistency | Eine Geschichte der Werbung bauhaus-signet " carefully positioned in the

" carefully positioned in the landscape

for serving and presenting

on which the shelves are hung without tools

and staple up to 16 pages

never broken leads again

Moments of Consistency | Eine Geschichte der Werbung bauhaus-signet " carefully positioned in theThe history of the advertising agency Dorland is a story of advertising par excellence. It crystallizes the emergence of the industry as well as the staging of the world of goods, consumption, and prosperity in Germany. With the corporate history of the agency founded in 1883 in the USA and expanded to Germany in 1928, in the midst of the "roaring twenties," the history of advertising is presented for the first time using a concrete example. The