Positioning: The Battle for Your Mind / Edition 1 White Lion Publishing launching a seventeen-day rescue operation

launching a seventeen-day rescue operation involving thousands of rescuers from around the globe

The paint is the blood that splatters on the walls and floors

in your business

Using the best elements from John Lee Dumas's wildly popular

445 Product dimensions: 6

Positioning: The Battle for Your Mind / Edition 1 White Lion Publishing launching a seventeen-day rescue operationISBN 13: 9780071373586 Publisher: McGraw Hill LLC Publication date: 12 13 2000 Edition description: Net Pages: 224 Sales rank: 116,914 Product dimensions: 5. 40(w) x 8. 00(h) x 0. 60(d) The first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well