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Brand Gap, The: Revised Edition Amazon Publishing A Magic Steeped in PoisonISBN 13: 9780321348104 Publisher: Pearson Education Publication date: 08 04 2005 Series: AIGA Design Press Series Edition description: Expanded Pages: 208 Sales rank: 277,450 Product dimensions: 7. 78(w) x 5. 26(h) x 0. 51(d) THE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to